Debuting the doodle
In a fast-paced, ever-evolving world, the brand that innovates is the brand that thrives. Here at TCC, we’re no exception. We’ve been in the process of updating our branding to ensure that it radiates the same soul, passion, creativity, and innovation that our DNA and work do.
In a saturated market, we know you have choices. Our mission is to make sure that when the time comes to look for a creative marketing agency, you know exactly who we are, what we do, and what we stand for.
It’s simple: We are active minds who make marketing magic. We weave connections to audiences through utter creativity. We are evolving, dynamic, and innovative.
The doodle is the ultimate expression of that creativity, that magic, and that evolution. Here’s why.
An ode to the doodle
The humble doodle. We love ’em.
They’re an expression of your creativity. Your spontaneity.
Your personal craft. Your path to a solution.
Your whimsy, your goals. They’re messy, beautiful…ambitious.
We use them to explain and improve our ideas.
Doodles are a sign of an active mind – always searching for new ways to connect.
We are TCC.
We connect through creativity.
The track for trains of thought
Why the doodle? Put simply, doodles are a pathway connecting your thoughts to their destination. A thoroughfare for thoughts to untangle themselves and travel. Whether you’re working out a sum, stuck on the phone sorting out your broadband, or brainstorming the plot for the next Pulitzer Prize winner, a doodle keeps your cognitive juices flowing.
After all, connection is what we do.
The do-good doodle
Since we were children, we’ve been doodling. A shooting star in a margin. A moustache on an unsuspecting person photographed in your geography textbook. How often did a teacher confiscate your pen or lecture you on paying attention?
Far from the ‘sign-of-future-delinquency’ catastrophising our teachers did every time they caught us in class with our eyes down and pen sketching, doodling is actually both developmentally and creatively important. The doodle is the sign of a healthy mind, not an absent one. In fact, doodling has been accredited with increasing the absorption and recall of information by 29%, according to a study by Harvard.
As Reddit user Jamescookenotthatone aptly summarised, “doodling fights the need to daydream.”
Connecting through creativity
We connect brands to their audiences through creativity. Our work makes connections, pathways, and tracks just like the doodle does.
We’re the curious minds who thrive on asking all the right questions.
When it comes to ideas, we don’t just stop at the drawing board; we ride that creative wave and make sure it’s not just cool but effective, too.
Fuelled by insights, we take pride in leading the way with a commitment to transform knowledge into compelling creativity that truly connects and moves.
We challenge the norm, push boundaries, love what we do and create meaningful partnerships in the process.
