HONOR
Studio-quality portraits drive record sales in store
Promotional Marketing | Experiential Marketing
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The challenge
To mark the launch of their 200 range into stores in July 2024, HONOR approached us with a request: to create a launch campaign centred around highlighting the HONOR 200 Pro’s Harcourt Portrait photography mode – a studio-level camera with stunning effects. It was of paramount importance to cement HONOR in the minds of the consumer with a memorable launch that clearly and markedly differentiates the devices from the competition.
The solution
In response, we came up with an experiential campaign centred around giving the customer the ultimate studio experience. We focused on showing them that with the HONOR 200 Pro, they can be a model every day. Our goal was to make customers to fall in love with the brand and its devices’ unique photography capabilities, leaving them wanting more.
We understood that brand awareness was low. Education was going to be key in fostering credibility and loyalty. As customers become more informed, they’re more likely to engage with the brand, share their knowledge with others, and feel an affinity to the products.
- Customers entering the store were invited to an exclusive, complimentary photo shoot with the device, putting them at the centre of the product demonstration
- Afterwards, the resulting photo could be printed or shared with the customer digitally, with the hashtag #ShareYourVibe designed to promote the campaign further
- All participating customers were treated to some exclusive HONOR merchandise, including a selfie-stick designed to be used alongside the device to further elevate the photography user experience
- A digital campaign ran alongside, bolstering the launch and generating significant awareness
“Customers were so excited to have their photo taken! So many commented that they don’t normally like photos of themselves!” – Store team member
The result
The launch experience went down a storm, with the products selling out on the first day of opening. Customers were significantly engaged and energised by the photoshoot, with many commenting that the experience had changed their mind on having their photo taken!
- More than 150 portraits were taken
- A total of 1,674 store visits were tracked
- Over 344,500 impressions were generated from our digital campaigns
- Correspondingly, the client saw a 41% conversion rate as a result of the highest-performing digital campaign
“Personally, I really loved the simple yet effective approach for the Honor activation. Tying in with Harcourt Studio, Honor’s device delivered such beautiful portraits of customers. Customers instantly understood what was expected of them, and loved the on-the-spot prizes they were given. A particularly well-rounded execution, which led to one store selling out of Honor devices on launch weekend!” – Jordan Taylor, Senior Account Manager, TCC
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